Flipdeals
E-Commerce Website
OVERVIEW
Flipdeals is an E-commerce portal that includes features similar to those of websites like Flipkart and Amazon, But this platform isn’t a global portal like Amazon or Flipkart. This is a platform that is currently limited to Dubai, United Arab Emirates, but has features such as Same day delivery, Same day return, and Best deals around Dubai.​​
This was a project that I did on contract while working with Digiprod Technologies, where I was working closely with the founder, Mr. Puneet, and a small team of engineers to build the platform.
ROLE
UX Designer, UI Designer
User Research, Information Architecture, Interaction, Visual design, Prototyping, & Testing.
DURATION
August 2024 - October 2024
The Goal
The primary goal was to increase the sales of the products through the website. Apart from this, clients also wanted to improve the aesthetics of the website.
Solutions
1. Personalised Design
Website is personalised for different categories of users.
Home page for Women consists of more categories cards, while that for Men have lesser focus on variety, and more focus on the Search feature.
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Search Bar
Women's Home Page
Men's Home Page
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2. Emphasized USP
The USP (Unique Selling Proposition) of the company is emphasized throughout the website.
The main USP of this website is Same day delivery & Return throughout the city.
3. More Visually Appealing, Usable, & Accessible Redesign
The website was redesigned to make it more visually appealing, more usable, and more accessible to the users.
Old Design
The Old design of Home page was ordinary and didn't have any visual appeal to it.
Re-Design
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The Old design of Category page needed to be worked upon
Old Design
Re-Design
Design Process
Brief Gathering
For the very start, we gathered all the requirements that clients wanted. We defined the goals clearly, so as to not lose track of the business goals while keeping the project User-centric.
Competitive Analysis
We researched the competitors to find which features are users familiar with, or which trends are currently in this industry.
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The competitors we researched were:
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Amazon.com
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Flipkart.com
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Shopify.com
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Etsy.com
Nothing good happens without
User Research
While we did mainly Secondary research due to the time limitations, but we did found a great deal of information about the different users that we focused. We studied the published Research Papers for the shopping behaviours of different genders and ages, that helped us to personalise the website for the users.
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A few of the insights that we got from our research were:
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Male are more externally focused while female tends to be more internally focused.​
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Where women are more subjective and intuitive, men tend to be more analytical and logical who makes their opinion based on other people purchase rather than trying it themselves.
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Further, men tend to make purchase based on the immediate needs. Women look at purchase as a long term decision.
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And also men tend to gather information through heuristic men as and gather salient cues in comparison to women who believe in depth information search.
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Further men tend to value quality and efficiency the most, while women values emotional connect and relations.
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Men are more Goal Oriented when shopping (They mostly know what they want exactly), and Women on the other side, are more Dicsovery Oriented (they like to have a lot of options to discover what they truly want).
User Needs
The findings we found from the Competitive Analysis and the Secondary Research helped us understanding the primary needs and frustrations of the different types of users.
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A few of the user needs were:
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Women like to have variety of products to choose from while shopping.
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Women prefer to have opinions of others before making a purchase.​
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Women like to have a good experience of shopping.
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Men want to have Facts and Data for the products they're purchasing.
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Men want Effortless and Quick shopping experience.
Information Architecture
All the insights helped us to structure the information in such a way that different user's needs will be addressed accordingly. Such as:
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1. Men's home page will have an emphasis on Search Bar with search filters, whereas the Women's home page will be more focused on showing different Categories and Varieties.
2. The Banners for highlighting the USP of the company, that is, the Same day delivery and returns across the city, were placed throughout the home page.
3. New launched products were kept on the top of the landing page.
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For the full Information Architecture, please click on the button below.